Digital Marketing Syllabus

DURATION : 12 Weeks

FORMAT

Blended Learning (Online Lectures, Workshops, and Project Work)

COURSE OVERVIEW

This course introduces the fundamentals and advanced strategies of digital marketing. Through a mix of lectures, case studies, and hands-on projects, you’ll develop actionable skills in SEO, social media, content creation, email marketing, and paid search advertising. Four major projects integrated into the course will provide real-world experience and enhance your portfolio.

LEARNING OBJECTIVES

By the end of this course, you will be able to

  • Understand core digital marketing concepts and strategies.
  • Conduct effective SEO audits and optimize website performance.
  • Create and manage compelling social media campaigns.
  • Develop content marketing and email strategies that drive engagement.
  • Integrate multiple digital channels into a cohesive marketing plan.
  • Analyze campaign data to inform decision-making.

    • Course Outline & Weekly Breakdown

  • Week 1: Introduction & Fundamentals
  • Overview of Digital Marketing
  • Consumer Behavior and Market Research
  • Setting SMART marketing goals
  • Weeks 2u20133: Digital Strategy & Planning
  • Developing a comprehensive digital marketing strategy
  • Identifying target audiences and creating customer personas
  • Tools for competitor analysis and trend forecasting
  • Week 4: Search Engine Optimization (SEO)
  • SEO Basics: Keyword research, on-page and off-page optimization
  • Hands-on session with SEO tools (e.g., Google Analytics, SEMrush)

    • Evaluation & Grading

  • Project 1 (SEO Audit): 20%
  • Project 2 (Social Media Campaign): 20%
  • Project 3 (Content & Email Marketing Plan): 20%
  • Project 4 (Integrated Digital Marketing Plan): 30%
  • Participation, Quizzes, & Assignments: 10%

    • Additional Resources

  • Recommended readings and online tutorials
  • Access to SEO, analytics, and social media tools
  • Weekly discussion forums and Q&A sessions with industry experts